The Cochlear Story (Bright Ideas Series)
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Cochlear Ltd, together with its university partner and many other collaborators, has returned hearing to over 160,000 people thanks to the development of its hearing implant. This book documents the human story behind that development. It delves into the commercial planning and implementation that led to the product’s success in an international, highly competitive market, and the human drama that was experienced in achieving it.Chapters are structured around the development of the science. Woven within that structure are the personal and business stories that have enabled successful outcomes in the relatively new age of biomedical engineering. The Cochlear Story puts this Australian development on the world map in recognition of Australian medicine, science, technology and business.

Series: Bright Ideas Series

Paperback: 248 pages

Publisher: CSIRO Publishing (December 19, 2012)

Language: English

ISBN-10: 0643097511

ISBN-13: 978-0643097513

Product Dimensions: 0.5 x 6.5 x 9.5 inches

Shipping Weight: 1.5 pounds (View shipping rates and policies)

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Best Sellers Rank: #853,324 in Books (See Top 100 in Books) #285 in Books > Engineering & Transportation > Engineering > Reference > Patents & Inventions #5713 in Books > Science & Math > Technology #176785 in Books > Textbooks

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