Hardcover: 156 pages
Publisher: Snow & Associates, Inc.; 1 edition (August 2, 2010)
Language: English
ISBN-10: 0615372414
ISBN-13: 978-0615372419
Product Dimensions: 0.8 x 6.5 x 9.5 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)
Average Customer Review: 4.6 out of 5 stars See all reviews (74 customer reviews)
Best Sellers Rank: #33,537 in Books (See Top 100 in Books) #29 in Books > Engineering & Transportation > Engineering > Energy Production & Extraction #52 in Books > Business & Money > Marketing & Sales > Customer Service #74 in Books > Business & Money > Processes & Infrastructure > Organizational Learning
When families visit Disney World, their attention is focused on the majesty of Cinderella's castle, the cultural experiences available at EPCOT Center, and the kids' eager dash to hug Mickey Mouse as he walks down the Magic Kingdom's Main Street, USA. Guests can forget that Disney World is an intricate corporation employing thousands of people who must pay attention to every detail of the park's operation. Without fanatical focus on customer satisfaction and an organized business model, Disney World could not be the fantasy destination for millions of tourists every year. In his new book, Lessons from the Mouse, Dennis Snow shares his experiences as a former Disney cast member, trainer, and manager. Along the way, he provides readers with wonderful advice that can be applied to any business or organization.Snow develops each chapter of his book to serve perfectly as a step-by-step guide to improving customer service. Each lesson presented by the author begins with a memorable heading, my favorite being Lesson #3 "What Time is the Three O'Clock Parade? is Not a Stupid Question." (Read the lesson and you will learn that the questioner really wants to know when a parade will reach his particular vantage point.) Snow then dives right into specific examples from personal employment experiences at Disney World. In one chapter, the introductory story may be the way in which Snow delicately shared the bad news that Space Mountain was closed for repairs while another lesson may begin with the reminder he received from a guest to smile when doing his job. Snow also makes a point to take the lesson of each chapter and extend it beyond its Walt Disney World roots.
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