Introduction To Mass Communication: Media Literacy And Culture Updated Edition Download Free (EPUB, PDF)

                
              
Introduction To Mass Communication: Media Literacy And Culture Updated Edition Download Free (EPUB, PDF)
Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
Paperback: 480 pages
Publisher: McGraw-Hill Education; 8 edition (January 13, 2014)
Language: English
ISBN-10: 0077507983
ISBN-13: 978-0077507985
Product Dimensions:  0.8 x 8.5 x 10.5 inches
Shipping Weight: 1.9 pounds (View shipping rates and policies)
Average Customer Review:  3.9 out of 5 stars  See all reviews (27 customer reviews)
Best Sellers Rank: #30,552 in Books (See Top 100 in Books)   #11 in Books > Textbooks > Communication & Journalism > Journalism   #23 in Books > Textbooks > Communication & Journalism > Media Studies   #55 in Books > Reference > Writing, Research & Publishing Guides > Writing > Journalism & Nonfiction
A new copy of this textbook does NOT come with a Connect access code. No other review seems to mention this, and the book's description is deceptively unclear. Just a heads up to anyone else who is unfortunate enough to have a professor that is using the online program. The greedy publisher is more than happy to charge you $145 for a new book and then another $65 for the code separately. Do not pay full price for this.
This is just a poor PDF version of the print book. It is not formatted for my Kindle. I have to spend a lot of time moving the page around. The publisher should really investigate getting into the REAL ebook market.
If you rent this book, it won't come with the registration code for the portal access (some classes are required to have this portal access). Be prepared to another $60+.
I have the Kindle App on my phone, computer and an actual Kindle, yet this publication is not compatible with ANY of my registered devices.
Unlike many of the Communication Studies text that seem to embrace Ethnomethodology and are for the most part unreadable, this text is very understandable and enjoyable to read. A great change of pace.
A good text, very informative. I appreciate the summaries and reviews and practice tests.
This was a great book easy to use and much cheaper to borrow!
Can't use voice over or natural reader...
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