Consumer Behavior (11th Edition) Download Free (EPUB, PDF)
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies, Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing. Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Hardcover: 528 pages
Publisher: Pearson; 11 edition (February 6, 2014)
Language: English
ISBN-10: 0132544369
ISBN-13: 978-0132544368
Product Dimensions: 8.7 x 1 x 10.9 inches
Shipping Weight: 2.8 pounds (View shipping rates and policies)
Average Customer Review: 3.8 out of 5 stars See all reviews (13 customer reviews)
Best Sellers Rank: #40,456 in Books (See Top 100 in Books) #33 in Books > Business & Money > Marketing & Sales > Marketing > Research #63 in Books > Business & Money > Marketing & Sales > Customer Service #71 in Books > Textbooks > Business & Finance > Marketing
This product would have been better if it continued to offer the book for the kindle rental. Students don't need it all year long and it a waste of money to do so. I feel like they are just money hungry.
Text book is in excellent shape and the material is excellent as well.
Book is not insightful and seems to be more of a money pit than something informative.
Excellent condition. Just as I expected. I am teaching from this book nowadays.
A very good book with a focus on advertising.
not great book but needed it for school.
Very easy read and taught me a lot.
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