Essentials Of Public Health Communication (Essential Public Health)
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Note: this title was originally printed in color, but now that it is black and white. The field of communications is increasingly recognized as a powerful tool in addressing the world’s most imperative public health challenges. Effective communication in health campaigns can inform, empower, or persuade individuals to adopt healthier lifestyles as well as foster public debate and policy change. Featuring a full chapter on informatics, this book is devoted to the competencies in health communication and informatics recommended by the Association of Schools of Public Health. With chapter contributions from some of the leading experts in public health informatics and epidemiology, health communication and evaluation, Essentials of Public Health Communications introduces concepts and examples that will prepare students to enter a local health department, community organization or government agency, and contribute to health communication research, patient counseling, materials design, program management and media relations. Written specifically for student use, this book presumes no prior knowledge of the health communication or the informatics fields. Concepts are presented in clear, jargon free language, with terms defined throughout. Key Features: • Rather than simply presenting theories and cases, this text emphasizes the framework and methods, breaking down complex tasks into steps for mastery. • Simplifies key concepts in public health informatics, and how data are transformed into useful information and effective presentations. • Examines how health communication is actively being used by the leading public health agencies and organizations today. • A companion website provides a complete package of instructor resources including sample syllabi and curriculum guides for two semesters of instruction, as well as small scale research projects. • Includes suggested health communication projects that can be implemented at an academic institution, or small scale community level, to enable hands-on learning. Looking for more real-life evidence? Check out Cases 1, 5, 6, 10, 15, 16, & 18-21 in Essential Case Studies in Public Health, Putting Public Health into Practice.

Series: Essential Public Health

Paperback: 416 pages

Publisher: Jones & Bartlett Learning; 1 edition (October 13, 2010)

Language: English

ISBN-10: 0763771155

ISBN-13: 978-0763771157

Product Dimensions: 8.5 x 0.9 x 11 inches

Shipping Weight: 2.3 pounds (View shipping rates and policies)

Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)

Best Sellers Rank: #192,196 in Books (See Top 100 in Books) #125 in Books > Textbooks > Medicine & Health Sciences > Research > Epidemiology #181 in Books > Medical Books > Administration & Medicine Economics > Public Health > Epidemiology #232 in Books > Textbooks > Medicine & Health Sciences > Administration & Policy > Public Health

I have read this book and highly recommend it. It contains very useful concepts and examples that are key in public health communications. I am finding it and excellent resource in nutrition communications for a wider audience with varying needs. Thanks JP

This book has been difficult to get yet the Standard of purchase made it economical and immediately available to to enrich my library with up to date reference abridgements necessary in this field of study. I love it!

You know that most of the reading would be common sense. However, it is worth the read. I learned a lot from it and highly recommend it.

This book has quite a bit of good information that can be used for all sorts of public health communication.

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