Writing For The Mass Media (6th Edition) Download Free (EPUB, PDF)
This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing–inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations–and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.
Paperback: 384 pages
Publisher: Allyn & Bacon; 6 edition (June 27, 2005)
Language: English
ISBN-10: 0205449727
ISBN-13: 978-0205449729
Product Dimensions: 8.4 x 0.8 x 10.9 inches
Shipping Weight: 1.6 pounds
Average Customer Review: 4.4 out of 5 stars See all reviews (14 customer reviews)
Best Sellers Rank: #457,882 in Books (See Top 100 in Books) #71 in Books > Reference > Writing, Research & Publishing Guides > Writing > Academic & Commercial #392 in Books > Business & Money > Skills > Business Writing #1403 in Books > Reference > Words, Language & Grammar > Communication
I have found this book very helpful in my class for journalism and mass communication. In fact I will still use it after I am done with the class. It is easy to read and follow, not at all confusing.
This book was a great textbook. It started with the basics and moved along smoothly to make sure every point of writing for print, broadcast, or web was made clear.
I am in a class in college and the professor recommended this book for us to study. The information in this book helps me with my class studies.
Was a required textbook, overpriced, for very little information. Served it purpose of selling teachers, but offering little to students.
text book - it was what I needed, but I dont personally like it. Needed it for school, would not have purchased for pleasure.
i bought this for a college class i took and it was very helpful to understand how mass media takes over our minds
So great, looks new. Just one week to arrives and in a low price.
as expectation...still good
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